Mission

The mission of the Apparel Design & Textiles Program at The University of Alabama is to engage students, within an educational environment that integrates technology and fosters creativity, to communicate effectively and to think critically within a global, cultural and historical context about apparel design and fashion retail.

Primary Educational Goal

The primary educational goal established by the Apparel and Textiles Program at The University of Alabama is to prepare students for entry level positions in the apparel and textile industries. Sequential course offerings provide basic and upper level skill development and knowledge of the design field. The experiences students gain during their tenure provide an excellent foundation for professional and educational development. The common body of knowledge is taught not only through studio classes, but also in art and design history courses.

Vision

Our vision for the Apparel and Textiles Program at The University of Alabama is to produce graduates who demonstrate the ability to problem solve creatively within the field of apparel design, utilizing research and synthesis of technical, aesthetic, and conceptual knowledge. Graduates communicate ideas professionally and connect with the intended audience using visual, oral, and written presentation skills relevant to the field of apparel and textiles; execute technical, aesthetic, and conceptual decisions based on an understanding of art and apparel design principles; evaluate work in the field of apparel and textiles, including their own work, using a professional vocabulary; recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on apparel design products; and demonstrate professional skills and behaviors necessary to compete in the global marketplace.

Major in Apparel and Textiles (AT)

• Apparel Concentration Requirements & Sample Curriculum
• Apparel Concentration Frequently Asked Questions
• Fashion Retailing Concentration Requirements & Sample Curriculum
• Fashion Retailing Concentration Frequently Asked Questions

APPAREL & TEXTILES

The Fashion Retailing Concentration, a specialized track within the broader Apparel and Textiles
program, offers students a comprehensive curriculum tailored to the intricacies of the retail side of the fashion industry. This concentration equips students with an in-depth understanding of retail
management, merchandising, marketing, buying, and e-retailing strategies, preparing them for diverse and exciting careers in the fashion retail sector.
Key features of our Fashion Retailing concentration include:

Retail Strategy and Management: Students delve into the core principles of retail management,
learning how to effectively operate and manage various types of fashion retail establishments. Topics
covered include inventory management, visual merchandising, and customer service strategies.

Merchandising Expertise: The curriculum focuses on the art and science of merchandising. Students
gain insights into buying and assortment planning, trend forecasting, and product selection, enabling
them to make informed decisions that drive sales and profitability.

Digital and E-Retailing: In an increasingly digital marketplace, our program addresses the nuances of
e-retailing and online marketing. Students explore strategies for successful e-commerce, digital
marketing, and the use of technology in retail operations.

Consumer Behavior and Market Research: Understanding consumer preferences and behaviors is
critical in the fashion retail sector. Students examine consumer psychology and market research
methodologies, enabling them to make data-driven decisions and create tailored shopping experiences.

Fashion Marketing and Promotion: Students explore various marketing and promotional techniques specific to the fashion industry. This includes branding, advertising, social media marketing, and event planning, all within the context of fashion retailing.

Industry Exposure: Our program fosters strong connections with fashion retail businesses, providing
opportunities for internships, guest lectures, and industry projects. These experiences offer students
valuable insights into the inner workings of the fashion retail world.

Case Studies and Simulations: Students engage in real-world case studies and retail simulations,
allowing them to apply theoretical knowledge to practical scenarios and develop critical problem-solving skills

Global Perspective: We emphasize the global nature of the fashion industry, teaching students about
international retail markets, supply chain management, and the impact of globalization on fashion
retailing.

In summary, our Fashion Retailing concentration offers a rigorous and specialized curriculum that
prepares students with the knowledge, skills, and insights required for successful careers in fashion
retailing. Graduates are well-prepared to pursue roles in merchandising, marketing, buying, product
development, retail management, and e-retailing, making a meaningful impact in the ever-evolving
world of fashion commerce.

The Apparel Design concentration within the broader Apparel and Textiles program offers students a focused and comprehensive educational experience in the field of fashion design. This specialized
curriculum is designed to nurture creativity, develop technical expertise, and prepare students for a wide range of roles in the fashion industry. Key highlights of our Apparel Design concentration include:

Design Thinking Emphasis: The curriculum places a strong emphasis on design thinking principles,
encouraging students to approach fashion design with innovation and problem-solving in mind. Students learn to conceptualize, develop, and execute creative fashion designs while considering market trends
and consumer needs.

Experiential Learning: Practical, hands-on learning is at the heart of our program. Through studio
courses, students gain the technical skills required for garment construction, pattern making, and fabric manipulation. They also have opportunities to work with industry-standard tools and equipment.

Portfolio Development: Throughout the program, students build a comprehensive portfolio
showcasing their design projects. This portfolio becomes a valuable asset when seeking internships or
employment within the fashion industry.

Fashion Showcases: Students have the opportunity to participate in and organize fashion showcases
and runway events, allowing them to present their creations to a broader audience and gain experience in event planning and management.

Industry Connections: We foster strong connections with the fashion industry, providing students with networking opportunities, internships, and exposure to real-world fashion professionals. This exposure helps students understand industry dynamics and trends.

Advanced Design Projects: In the latter stages of the program, students engage in advanced design
projects that challenge their creativity and problem-solving abilities. These projects often tackle
contemporary issues in fashion, sustainability, and technology.

Faculty Expertise: Our dedicated faculty members bring a wealth of industry experience and academic knowledge to the classroom, offering mentorship and guidance to students throughout their academic journey.

In summary, our Apparel Design concentration offers a holistic and immersive educational experience that equips students with the skills, mindset, and portfolio necessary for success in the dynamic and competitive world of fashion design. Whether aspiring to become designers, creative directors, or entrepreneurs in the fashion industry, our program prepares students for a fulfilling and impactful career in fashion.